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Finca Serena Groundbreaking

  • Writer: Hunter Gillaspie
    Hunter Gillaspie
  • Nov 10, 2021
  • 2 min read

Updated: Nov 11, 2021



On Wednesday, October 27th, UPholdings and Self-Help Enterprises (SHE) hosted a groundbreaking ceremony for Finca Serena, a new 80-unit, affordable rental community in Porterville, California. The event, held at the future property site, was attended by several community leaders and finance partners who helped make the project possible. Event speakers included Jessica Hoff Berzac, Co-Founder and Principal of UPholdings, Tulare County Supervisor Dennis Townsend, Porterville Mayor Monte Reyes, and Tom Collishaw, President and CEO of SHE. Check out the video above for all the highlights!

"Finca Serena was developed and named with the intent of providing a safe and serene environment for vulnerable individuals and families here in Tulare County," said Hoff Berzac. "At UPholdings we believe that housing is a human right and that peace can be achieved only when people have a secure place to call home. We are committed to our residents for the long haul, and we will continue to work collaboratively with our community partners to ensure Finca Serena residents will have both the foundation of housing, as well as the supportive services needed for them to achieve their goals."

The milestone event is an important one for the local community of Porterville, where 27% of families live in poverty. Finca Serena will offer a robust continuum of on-site services and support staff for mixed-income families, and will also include apartments targeted for individuals with disabilities or who are at risk of homelessness. Stay tuned for progress updates and a ribbon cutting ceremony in 2022!


A special thanks goes out to our community and finance partners that made this project possible:


 
 
 

10 Comments


liqisudona
a day ago

The details about their sustainability initiatives were especially enlightening. I recently read a related discussion on a review blog that added another angle to consider. It reminded me of some of the soft, thoughtful commentary shared on https://southerndry.com/, which highlights experiences in a very natural, approachable way.

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ZeeshanRauf Gurjar
ZeeshanRauf Gurjar
Jan 09

Great interview, but if I'm being honest felt more like 'why I'm still a Calvinist' than 'Christian'. I respect that Kristen's faith tradition is important to her, and she can obviously share to the level she feels comfortable with and no more, but this was a very intellectual conversation. I'd have appreciated hearing more about Kristen's personal faith in Jesus Himself and why that is not shaken despite the attacks she's endured. Coscos de Moto

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alinomi07
Dec 20, 2025

Great interview, but if I'm being honest felt more like 'why I'm still a Calvinist' than 'Christian'. I respect that Kristen's faith tradition is important to her, and she can obviously share to the level she feels comfortable with and no more, but this was a very intellectual conversation. I'd have appreciated hearing more about Kristen's personal faith in Jesus Himself and why that is not shaken despite the attacks she's endured. mens leather motorbike jacket

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sughra noor
sughra noor
Dec 11, 2025

This was such a heartening update — you captured the positive impact this project is set to have on the community with both warmth and detail. I loved reading about the partners involved and the care behind the vision for Finca Serena, it really brought the whole initiative to life. I came across another thoughtful community-oriented piece on a sherwaytrilliumdental blog https://www.sherwaytrilliumdental.ca/, and it was inspiring to see similar values of service and wellbeing reflected there as well. Thanks for the great write-up!

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ZeeshanRauf Gurjar
ZeeshanRauf Gurjar
Dec 10, 2025

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